April 24, 2008 @ 08:55
I read with interest the idea by the TTC to start selling naming rights to large corporations for subway stations.
Instead of getting off at Queen, you'd get off at Home Depot, or McDonalds are whatever.
Personally, I'd have no problem with it because it's become painfully obvious that the current regime at City Hall has no idea how to run a city, so why not generate some revenue for public transit through advertising.
They'd just have to make sure the money didn't up going to general revenue for things like free lunches and trips to China.
I've often though the Canadian Football League should do something similar. Why not have individual players sponsored by corporations based on their worth and positions.
For example, the Argos new quarterback Kerry Joseph wants three hundred thousand dollars a year, why not sell him jersey to a corporation. The corporation pays the three hundred thousand and in exchange they get their name on the jersey of the highest profile player.
It would go down from there. A receiver who makes a hundred grand would be sold to someone else willing to spend within that budget, right down to the lower paid linemen who might be sponsored by individual retail stores.
This way the CFL could use gate revenue for other things, or even top off the salaries to attract better players.
It might put an end to this year to year financial dilemma the CFL finds itself in.