Excellent. This is exactly what satellite radio needed.
It's no secret that satellite radio has struggled in Canada since it's inception last year, but XM radio went a long way in remedying that yesterday.
They announced that Mike Bullard has been hired to launch the first original morning show on Canadian satellite radio. It begins October 26th.
A brilliant move. There's no time to waste, so XM couldn't piddle around with experienced radio personalities - no they went right to the front of the line and hired a well known Canadian TV personality with virtually no radio experience.
But that's OK. In Canada TV means everything. Hell, if Mike can do TV there's no question he can do radio. Who can argue with that?
After all, given the success and loyal following of his smash-hit TV show, how can he miss on radio? He may have been off the air for the past couple of years, but that won't matter either. Without a doubt, the millions of Canadians who tuned into his TV show nightly will rush right out and by XM receivers.
Think about it. Think of all those Canadian 20-somethings who thought it was so cool to watch the Bullard show. They'd go to college and university the next day and talk about what Bullard said. Hell, there's been a void since he's been away.
But now, thanks to a brilliant move by XM radio - the type of move that really is exclusive to Canada, we all have the Miker back.
As the XM press release said on Wednesday. "American shock jocks beware."
Category: Radio
