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Tomorrow With Derringer

May 6, 2008 @ 09:50

Yes, I'll be on the Derringer Show again tomorrow morning, and I'm very much looking forward to it. True man True!

As I mentioned in an earlier post, when I got nixed by the Mix, for the first year of so I enjoyed not having to get up at 3:30 in the morning. But that has long since worn off.

Now that I'm well rested and horrifically bored, I've realized that the early morning is the best part of the day and I desperately miss getting up in the morning and heading for a radio station.

I'm already pumped. I can't wait to get up tomorrow morning.

I'll probably set the alarm for 5:30 and be on the road by 6:15. That will have me at One Dundas by 7:00 and I'll sit in with John and the boys until my bit at 7:35.

I'll just sit there and breathe in deeply, absorbing every precious moment of being in a radio station during the early morning hours.

I especially enjoy the Derringer Show because it's my kind of radio. Honest, relevant and real, the complete opposite of the fake, forced, consultant driven bullshit that can swallow a guy up and throw him onto the street if you know what I mean.

I'll enjoy getting up, I'll enjoy the drive and I'll especially enjoy the elevator ride that lifts me up the 16 floors to where some of my best days in radio were spent.

I know what you're thinking. If it was so goddamn good, why did you leave?

Simply put, it seemed like a good idea at the time.

Please be listening to the Derringer Show tomorrow morning. It's the best morning show in Canada and I'm gonna be on it.

Once again, thanks JD.

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Today With McArthur And Face

May 5, 2008 @ 08:35

Hockey and reefers.

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Today On The Stafford Show

May 2, 2008 @ 13:44

I received a great call early this afternoon. My long time buddy Mike Stafford of am 640 was on the line and wanted to know if I'd come on his show and talk about the reputation of Brampton.

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Wednesday With Derringer

May 2, 2008 @ 10:03

I alluded to it yesterday, but today I’ll expand on it.

On Wednesday I’ll be making a return visit to the John Derringer Show on Q-107, and I’m really looking forward to it.

My first visit went well and the response on this website was outstanding.

I remember shortly after my execution from the MIX I enjoyed not having to get up at three thirty in the morning.

Well believe me, that's passed.

The early morning is the best part of the day. It just took a couple of years of rest to realize it.

The Derringer Show. Wednesday morning at 7:35.

Category: Radio

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Buying Listeners

May 2, 2008 @ 10:02

I got a call about 6:30 last night from a woman named Janice. She wanted to let me know that Roger, Rick and Marilyn were giving away 25 thousand dollars this morning at 7:10.

No strings attached. All you had to do was be listening at 7:10 and once Roger gives out a number the lines are cleared and the first person through wins 25 grand.

At least I think that’s what the instructions were. I didn't follow along that closely because I had no intention of taking part because the chances of winning are slim and the phone solicitation isn’t my idea of good radio.

I wonder how many people fall for this and then end up with a BBM ballot that falls in favour of CHUM-FM because it was the last radio station on the mind of somebody who followed the instruction of the phone call.

Roger, Rick and Marilyn end up with credit for a listener who really wasn’t a listener, but somebody who could use 25 thousand dollars.

Roger, Rick and Marilyn end up with credit for a listener but it doesn’t mean their show is any better or any worse than any other show on the dial.

As fate would have it, their on-air success and success from other gimmicks and promotions have allowed them to generate enough revenue to hire phone solicitors to call thousands of people in the GTA and give away thousand of dollars.

Do I think there’s anything wrong with it?

Yes and no.

Yes, because it exposes the pathetic system that determines audience measurement in Canada, and no because it begs to be exploited so why not exploit it.

And further to that, when I've critisized BBM before, many of you have pointed out that I sure didn't mind the system when it worked to my advantage throughout the years. I took bonuses when they came along.

Goddamn right I did. I was in no position to change the system, so I took the benefits as readily as I was forced to accept the flaws that worked against me.

When you think of the leaps and bounds that technology has taken in the past decade its hard to believe that the radio industry still can’t come up with an accurate and fair system of ratings.

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Today With Matt And Craig

April 30, 2008 @ 11:01

Hockey, Rocket and Natives..

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BBM Flood

April 29, 2008 @ 09:19

My wife took the call yesterday. The Bureau of Broadcast Measurement will flood our home with four Radio Diaries next week.

It will be the first time I’ve actually taken part in this antiquated, almost laughable form of audience measurement in Canada.

I promise everyone, like they do in most homes, I won’t let the ballots sit on the kitchen table for the entire week, and then have my wife fill them out for all four of us on the final day.

That wouldn’t be right.

It would be typical, but it’s not right.

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Today With McArthur And Face

April 28, 2008 @ 08:15

TTC strike, and Face's birthday.

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Mourning MOJO

April 25, 2008 @ 09:26

It was a week for reminiscing.

Yesterday I spent the lunch hour with Humble Howard at the Real Jerk on Queen Street.

Howard slipped away from Acme Pictures where he's currently working on a government video. We had about an hour and a half to shoot the shit and talk about what was, what will and what could have been.

It's amazing how time flies.

We sat there and talked about things that have happened over the past 19 years, yet it seems like only yesterday that I flew to Montreal to meet Howard before the Humble and Fred Show was created. It was quite the ride.

By the way, Humble had the jerk pork yesterday, while I had the boneless chicken roti.

This was actually a significant week in the history of Humble and Fred. This week marked the seventh anniversary of the launch of MOJO Radio, and I was reminded of such by both Mike Stafford and Phil Evans who sent me notes.

Stafford started out as the afternoon drive guy on MOJO while Captain Phil was the promotions co-coordinator for the Edge, but he was a big fan of the MOJO concept.

It was bitter sweet for me. I hated to leave the Edge after 22 years, but at the MOJO project seemed like so much fun and just the right thing at the right time, we wanted to give it a shot.

Unfortunately, the original five year MOJO project quickly became a two year project and one thing led to another and the next thing you know, Humble and Fred are at the MIX.

And it's too bad because seven years out, if the original MOJO game plan been followed, I'm sure the radio station would be firmly entrenched in the market right now.

It was different and served a niche that was growing, slowly but surely. They were on to something good with the MOJO concept and with a few minor tweaks I'm sure it would have been a notable player in the 25-49 male demographic and a solid money maker.

But such is radio.

I remember getting into a few heated battles with people back when MOJO was launched, especially those who never bothered to give it a chance.

There was many a "dweeb" who thought the format was misogynist and dumb, but nothing could have been farther from the truth.

All you had to do was look at the MOJO lineup. It included Ripken, John Derringer and Mike Stafford, three of the most intelligent broadcasters in the country.

As for the misogynistic tag, that was hilarious. I was always impressed with our women listeners because they "got it". They understood what we were doing and without fail they were smart.

Often we'd say that on the air. "MOJO Radio, talk radio for guys.... and cool chicks."

It was a good bloody radio station, and again, with some tweaking it could have served a lucrative audience in Toronto. It was more than all sports and it was more than talk radio for geezers.

It was a short time, but looking back, it might have been my two most enjoyable years in radio and ironically they came on the heels of definately my two worst years in radio.

But everything happens for a reason.... apparently.

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Slime Dogs

April 25, 2008 @ 09:25

Along with his note about MOJO, Captain Phil, who’s currently the Promotions coordinator with a station in Vancouver sent me the picture below.

It goes way back to pre Humble and Fred times at CFNY. As a matter of fact, Steve Anthony was the morning man at the time.

As part of our listener Chritmas Party, we created a band called “The Slime Dogs” of which I was a small part. I’d get up and sing two songs. Bruce Springsteen’s Santa Claus is Coming to Town, and of course Snow Removal Machine.

The picture features Alan Cross in the middle with Captain Phil, yours truly and former CFNY jock Hal Harbour on the right side. On the left are three listeners who made up the rest of the band. Mike Mangov, Jo Jo and Grant Ivens.

The dog is Alan’s, and right now I can’t remember its name. Al, if you read this, let us know.

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