August 19, 2008 @ 11:01
Yesterday was another blockbuster day for FreddieP.ca thanks to Rick Hodge, but this time it was for a different reason.
The first time Rick Hodge made my unique visits go through the roof is because CHUM-FM listeners wanted to find out what happened to the guy.
And before I go on, this raises a very interesting point.
If you Google Rick Hodge's name, the first thing that comes up is a posting from FreddieP.ca.
And now think about it.
He was at CHUM-FM for thirty-plus years, but my posting about Rick Hodge zooms to the top of Google almost immediately.
Obviously there wasn't a lot written about Rick Hodge over the years that ended up on the internet. That or this goofy little website is more powerful than I thought.
But back to my original point.
The first time Rick Hodge helped my traffic was because people who knew him wanted to know what happened to him. But this time, it was the exact opposite.
People who Googled him, obviously CFRB listeners, wanted to find out who the hell he was. I can follow visitor paths to my website and that's precisely why they were coming.
A lot of them were confused and thought it was Dave Hodge and he hasn't been at CFRB since the mid-80's.
It tells you something about radio.
As popular as Rick Hodge was to CHUM-FM listeners and as popular as the Roger, Rick and Marilyn Show was, it's still an insular world.
Unless you listened to Roger, Rick and Marilyn, you really don't know or care who they are.
From time to time they had the biggest share of Toronto morning radio listeners, but that means squat to somebody who's faithful to the Edge or Q-107 or CHFI or CBC or more importantly, CFRB.
And that's why I'm not surprised that I had another big day in the history of FreddieP.ca.
CFRB has a lot of listeners no doubt, but the demographic has little or no connection to CHUM-FM, so yesterday they were trying to find out just who this new guy is.... and why all the fuss.
They may not know him, but soon they will like him.
True man true!
Category: Radio
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