June 18, 2008 @ 09:46
This morning I was listening to Toronto's best talk show host, who's filling in on the am 640 morning show this week, and it was very interesting.
Mike Stafford referred to an article in the National Post today entitled "Taking stock in fossil brands."
Adam McDowell writes about discovering "Molson Stock Ale" back in the mid-90's when he was 16 years old. He fell in love with it, but now he's somewhat annoyed that its only available in certain Beer Stores and very few bars.
This inspired a conversation on the Stafford Show about other brands that have come and gone over the past few decades, and for a fella like me, in his 50's, it brought back a lot of memories.
The first beer memory I have goes back to the early 60's when my dad would actually have beer delivered to the house. They did that back then.
A Brewers Retail truck would pull up in front of the house and drop off a case of Red Cap. And I distinctly remember this, because my dad often told me, in the early 60's, 24 Red Cap cost $3.50.
Can you imagine that?
My dad eventually changed his brand from Red Cap to Molson Golden, and he drank that well into the 80's until he finally gave up the suds for red Wine.
Along the way he would enjoy the odd case of 6.5 Brador, because that's what I'd buy him on Father's Day or his birthday.
As a young punk first discovering beer, it was tough for me. I never liked Molson Golden, so "borrowing" the odd beer from my dad was a struggle.
My first beer of choice was Molson Export, but I'd say roughly half of my buddies drank Labatt 50. We dabbled with Labatt Pilsner when it first became "Blue" and tried the other novelty beers as they came along like Oktoberfest and Heidleberg.
In my early twenty's when I first started working at CFNY the beer of choice was Carlsberg Light. It was brewed by Carling O'Keefe back then, and they were a huge sponsor of the radio station.
After Carling O'Keefe was bought out by Molson, somehow Carlsberg Light ended up as a Labatt product and something changed. It lost its taste appeal and I moved on, getting sucked into the introduction of American beers into the market.
Budweiser and Miller Genuine Draft.
Eventually I gravitated to Molson Canadian which absolutely blows me away now, because I can't stand Canadian. The first sip always tastes like plastic to me.
After that, it was on to Coors Light but eventually I lost my taste for it as well because I discovered Bud Lite.
Bud Lite. Cool and crisp with no initial shock or aftertaste. A refreshing beer that I continue to drink until this day.
I've been called a "beer suck" for drinking this beer. It's been referred to as a women's beer by a few of my buddies. But I don't care. I like it. I don't like to be challenged by a beer like my good friend Dan Duran.
He often shows up with beers that are dark and thick and bitter, and they have weird names like "Evil Bat Ale" or "Liquefied Vulture Crap Lager."
Needless to say, Dan doesn't have to share his beer that often.
I've tried other stuff like Alexander Keith's, the Rickard line, Stella and the Sleeman stuff, but none of it satisfies me like a Bud Lite.
And no, it doesn't make me want to sit down to pee.
Category: Stuff
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