September 17, 2007 @ 09:01
When it was announced earlier this year that CTV had won Sunday afternoon NFL rights off Global it was received as good news by most football fans.
Global did a horrible job with the American feeds, going to commercials too late, coming back too late and then aggravating us all with those phony blimp and scoreboard ads.
However, to Global's credit, they would offer different games in different time zones across the country which you could take advantage of if you had a package that offered Canadian channels from coast to coast.
Toronto of course would show the Buffalo Bills, but the Maritime channels might show New England while the western channels would pick up on games in their times zones.
Unfortunately, it seems CTV isn't going to be so generous and it all comes back to money. They don't want their audience fragmented anywhere, so they show the same game right across the country.
From coast to coast yesterday, for the second week in a row, CTV affiliates got the Buffalo game. Again, that might be alright with Southern Ontario viewers, but you've got to believe out west they'd have rather been watching a different game and there were several to choose from.
But this is Canada people. Forget about choice when it comes to broadcasting, CTV doesn't want people in Southern Ontario tuning into a western CTV affiliate to watch a different game. It might affect their ratings. Like wise in Vancouver or Calgary and Edmonton.
By offering just one game across the board they know they have a captive audience.
It sucks for the consumer, but given the bizarre broadcasting rules in Canada which give the networks perverse protection at the expence of choice, why would we be surprised?
Category: Sports | Television
September 17, 2007 / 09:49
Fred: The main objective of the networks and cable companies to get consumers to buy the entire NFL package. You know, where you can see any game you want for a few hundred bucks a season. As a casual fan of the game, it aint worth it but there are some diehards along with pubs who feel it's a good investment.
As usual the average fan is locked out just as is the casual soccer fan can no longer enjoy Premiership games for free. Each year the games on Leaf TV increases - I think it's up to 20 games this year.
It's all an increasing trend to two-tired service. We see it in health care, education and now television.
September 17, 2007 / 11:49
what ISN'T about harmonization these days?
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